Lost Planet Edits New White Stripes Video
"The Hardest Button to Button" is a simple story about nothing
www.filmandvideomagazine.com/200....htm
NEW YORK, NY (Sep. 17, 2003) --
White Stripes drummer Meg White (click for larger view)
For the energetic new music video for rock duo The White Stripes, Lost Planet's Charlie Johnston, Geoff Hounsell and Andy Grieve cut visually striking shots that embody the lighthearted lyrics of the band's single "The Hardest Button to Button" Directed by Partizan's Michel Gondry, "The Hardest Button to Button" is a simple and riveting story about nothing.
An allusion to post-punk disco, the song starts out with a heartbeat throb that's equal parts Donovan "Mellow Yellow" and Neil Diamond "Sweet Caroline," and unfolds with a fascinating simplicity: a four-note guitar motif, a two-chord bridge, and a marching pulse. Jack and Meg White, The White Stripes guitarist/vocalist and drummer respectively, are on a walkway where Meg's drums multiply with every beat. She appears with each new set of drums as Jack continues to play on a single guitar and multiple amps emerge with every other pulse. The duo later appears throughout the city -- in a park, on a street corner, down some stairs and into a subway tunnel -- where they weave in and out of the subway trains in time to the music. The ending of the video is spectacular with Jack and Meg White along with their instruments and amps imitating a frequency spectrum meter and even a rotating chorus line.
Advertisement
Jack White, guitarist/vocalist (click for larger view)
Lost Planet Editor Charlie Johnston attributes the music video's high concept idea to Partizan Director Michel Gondry. "Michel really created the spine of the piece,"comments Charlie Johnston. "He conceived the set-ups and our job was to make sure they worked individually, as well as together. We had to make the entire video interesting and go someplace, and constantly ask ourselves, "How far can we take this concept?"
The talented editors of Lost Planet worked for hours on the Avid, compositing elements and choosing from different shots to bring the idea to life. For Johnston, the most challenging aspect of the project was the transitions. "The transitions had to be fashioned and invented so the video would flow and make sense. Although the concept seems simple, it actually involved some complicated steps to create the end result."
Project: The White Stripes Video "The Hardest Button to Button"
Airdate: September 2003
Client/Label: V2 Records
Production Company: Partizan
Director: Michel Gondry
DPs: Michel Gondry & Lance Bangs
Executive Producer: Georges Bermann
Producer: Julie Fong
Where Shot: Harlem & Riverside Park, NY
Editorial Company: Lost Planet/New York, NY
Editor: Charlie Johnston, Geoff Hounsell & Andy Grieve
Assistant Editor: Bruce Herrman
Executive Producer: Betsy Beale
Producers: Jennifer Suttlemyre & Raná Martin
Visual Effects Company: The Mill/New York, NY
Flame Artists: Angus Kneale, Richard De Carteret, Paul Marangos, Richard
Roberts & Dirk Greene
Flame Assistant: Jeanette Williford
Executive Producer: Alistair Thompson
Producers: Wendy Garfinkle
Color Correction and Online done by The Mill
Source:
www.filmandvideomagazine.com/200....htm
Related sites: • Broadcast Newsroom • Digital Post Production • Digital Producer • Digital Video Editing • Hollywood Industry
Related forums: •
"The Hardest Button to Button" is a simple story about nothing
www.filmandvideomagazine.com/200....htm
NEW YORK, NY (Sep. 17, 2003) --
White Stripes drummer Meg White (click for larger view)
For the energetic new music video for rock duo The White Stripes, Lost Planet's Charlie Johnston, Geoff Hounsell and Andy Grieve cut visually striking shots that embody the lighthearted lyrics of the band's single "The Hardest Button to Button" Directed by Partizan's Michel Gondry, "The Hardest Button to Button" is a simple and riveting story about nothing.
An allusion to post-punk disco, the song starts out with a heartbeat throb that's equal parts Donovan "Mellow Yellow" and Neil Diamond "Sweet Caroline," and unfolds with a fascinating simplicity: a four-note guitar motif, a two-chord bridge, and a marching pulse. Jack and Meg White, The White Stripes guitarist/vocalist and drummer respectively, are on a walkway where Meg's drums multiply with every beat. She appears with each new set of drums as Jack continues to play on a single guitar and multiple amps emerge with every other pulse. The duo later appears throughout the city -- in a park, on a street corner, down some stairs and into a subway tunnel -- where they weave in and out of the subway trains in time to the music. The ending of the video is spectacular with Jack and Meg White along with their instruments and amps imitating a frequency spectrum meter and even a rotating chorus line.
Advertisement
Jack White, guitarist/vocalist (click for larger view)
Lost Planet Editor Charlie Johnston attributes the music video's high concept idea to Partizan Director Michel Gondry. "Michel really created the spine of the piece,"comments Charlie Johnston. "He conceived the set-ups and our job was to make sure they worked individually, as well as together. We had to make the entire video interesting and go someplace, and constantly ask ourselves, "How far can we take this concept?"
The talented editors of Lost Planet worked for hours on the Avid, compositing elements and choosing from different shots to bring the idea to life. For Johnston, the most challenging aspect of the project was the transitions. "The transitions had to be fashioned and invented so the video would flow and make sense. Although the concept seems simple, it actually involved some complicated steps to create the end result."
Project: The White Stripes Video "The Hardest Button to Button"
Airdate: September 2003
Client/Label: V2 Records
Production Company: Partizan
Director: Michel Gondry
DPs: Michel Gondry & Lance Bangs
Executive Producer: Georges Bermann
Producer: Julie Fong
Where Shot: Harlem & Riverside Park, NY
Editorial Company: Lost Planet/New York, NY
Editor: Charlie Johnston, Geoff Hounsell & Andy Grieve
Assistant Editor: Bruce Herrman
Executive Producer: Betsy Beale
Producers: Jennifer Suttlemyre & Raná Martin
Visual Effects Company: The Mill/New York, NY
Flame Artists: Angus Kneale, Richard De Carteret, Paul Marangos, Richard
Roberts & Dirk Greene
Flame Assistant: Jeanette Williford
Executive Producer: Alistair Thompson
Producers: Wendy Garfinkle
Color Correction and Online done by The Mill
Source:
www.filmandvideomagazine.com/200....htm
Related sites: • Broadcast Newsroom • Digital Post Production • Digital Producer • Digital Video Editing • Hollywood Industry
Related forums: •
posted by:
|
Unsubscribed |
